Como Escrever Casos para o Ensino de Administração (How to write teaching cases in management)
Application: This book is very well structured and referenced. I think it is obvious that the writer is committed to encourage the writing of cases that are relevant to those who read them. This is a question I have well in mind regarding both Portugal and Brazil. Teaching via the case method by using cases completely inappropriate to the local context is bad education and harms this teaching method. This book is aimed at all professionals in management education who are interested in writing their own cases. (Dr. Luís Araújo, University of Lancaster, England).
Published by Editora Atlas
An electronic edition will soon be made available for free on this site.